Updated 9.49. Humberside Police have just released this statement.
Police are in attendance at the beach in Bridlington close to the life boat station where the body of a man has been discovered.
Enquiries are ongoing to establish the identity of the man and the circumstances of his death.
Police were called to the incident at 6:30 this morning and enquiries are in their early stages at this time.
7.42.am. Saturday 17th March
An area of the south beach, near the Lifeboat slipway, has been closed off by police.
It is understood that police have cordoned off the area and a tarpaulin is covering an object that is believed to be a body.
The Echo will keep you updated with further information as we get it.