Bridlington McDonald’s is set to undergo a new and exciting digital makeover in mid February. Local franchisee George Michniewicz has invested heavily to improve the dining and ordering experience for customers and he is hoping the major development will provide the foundations for current and future planned changes to the McDonald’s menu and service experience.
The Bessingby Road restaurant will close its doors on 14th Febraury and work is scheduled to be complete around a month later, with an expected opening date of 16th March
Among the eye-catching changes will be state-of-the-art self order kiosks. Customers will be able to browse the menu and also check out the nutritional information of each meal at a glance. Once customers have completed their order they can pay swiftly by card or contactless, and then go straight over to the designated area of the counter to pick up their order.
The kitchens will have new lay-outs and increased technology, meaning products like burgers and wraps will be made to order for each customer.
To complete the digital transformation, free to use computer tablets will be installed at some tables in the restaurant. Customers can check their emails or news-feeds and even play the latest games as they dine. The interior design will also include the signature style decor, along with a bright and modern interior and exterior design, complemented with comfortable seating and free wi-fi.
George Michniewicz became a McDonald’s franchisee over 23 years ago and now runs 16 restaurants across the area, including the Bridlington branch. He said: “We’re thrilled about the transformation because we are committed to offering our customers more choice and faster service.”
“Technology has a huge role to play in all walks of life, including our customers’ dining out experience, so the new tech we are introducing recognises the way people live their lives today. We’re excited to be bringing the digital experience to Bridlington.” he explained.
Paul Pomroy, CEO of McDonald’s UK, said: “We are confident that the investment will bring new and exciting changes to McDonald’s in Bridlington.
We’ve listened to customer feedback and know we need to modernise further in order to move the McDonald’s experience on, and remain relevant to the 3 million customers that we serve daily. Restaurants such as the one on Bessingby Road will deliver a fast and easy experience, aided by digital and traditional ordering points, thus ensuring we continue to be enjoyed by all our customers.” Current trials include the option to customise the iconic classic burgers, order and pay by smartphone, or even charge smartphones using wireless charging devices.