Potential visitors are being given the chance to access free bus travel to Bridlington to help give tourism a boost outside of the traditional holiday season.
It is planned for a coach to bring around fifty holidaymakers to the town for a weekend in October.
The ground-breaking idea has come from a group of businesses in Bridlington and it is hoped to roll out the service to other towns in south and West Yorkshire.
Under the newly formed Yorkshire Coast Business Improvement District, Sheffield has been chosen for the trial after research has shown that people in the city would like to visit Bridlington.
Bridlington businessman Reece Holland put forward the idea after his mother told him of the Driffield ‘Trips Day’ which brought hundreds of visitors to the town on fleets of chartered buses.
He said: “This is a project that will benefit so many Bridlington businesses. I am delighted BID listened to our idea and then put the project together so quickly.“
Kerry Caruthers from the Yorkshire Coast BID said: The only condition of the free bus travel was passengers had to prove they had booked accommodation in the town for two nights.”
“We’ve had a fantastic response to this and already the bus is full. The challenge for businesses in seaside resorts is to constantly think of creative new ways to attract tourists especially out of the traditional holiday season.”
Businesses cannot just rely on summer trade. We need to make it a place that is attractive for people all year round.”