Businesses across Bridlington and the area are being invited to a Tour de Yorkshire Business and Community Roadshow as the area gears up to host the 2019 latest major international cycle race. This is a great opportunity to come along and find out more about what is happening in your local area and across the region during the Tour.
The Roadshow will be held at the Bridlington Spa on South Marine Drive on Wednesday 20th February with registration from 1.30pm, with the event starting at 2.00pm.
The session will include a short presentation, detailed information of the new route, advice on how to make the most of the world-class event and a Q&A opportunity. They will also give advice around brand guidelines and how your business and the local community can make the most of the opportunity.
Last year’s race saw a record breaking 2.2 million people line the route and was watched by around 10 million people around the world in 190 countries.
Businesses along previous routes reported increases in customer numbers with boosts to sales both in-store and online; some even recorded their busiest day of the year.
The roadshows will give out all the information needed about the race itself (including the caravan and other surrounding activity) the sportive and the Land Art and Best Dressed competitions. There is also a full section on how businesses and local communities can get behind the race, from adapting products and services to decorations to school and community events and activities.