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Careers on Wheels bus inspiring future generations across Bridlington and the East Riding

Bridlington Echo by Bridlington Echo
15/09/2025
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Young people are being asked ‘what’s your superpower’ as part of a new initiative asking them to consider exciting careers in adult social care.

The Careers on Wheels bus has visited The Market Weighton School, Driffield Secondary School and Sixth Form, and Headlands School in Bridlington. Photo: Submitted.

Through the Careers on Wheels initiative students have been diving into the world of adult social care and health onboard East Riding of Yorkshire Council’s learning and skills bus. Through dynamic, hands-on sessions, they’re discovering the vital roles and rewarding career paths that help support some of the most vulnerable people in our communities.

Led by the council’s workforce and education team, the initiative uses interactive games and real-life scenarios to spark curiosity and highlight the importance of communication, empathy, and a positive attitude, key attributes for anyone considering a career in adult social care.

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Working in partnership with organisations including the NHS, the team is helping students identify their own “superpowers” such as patience, resilience, and compassion, showing how these qualities can make a real difference in people’s lives.

So far, the Careers on Wheels bus has visited The Market Weighton School, Driffield Secondary School and Sixth Form, and Headlands School in Bridlington, delivering engaging and informative sessions.

Holly Robinson, careers guidance lead at Driffield Secondary School and Sixth Form said: ‘‘The students had a fantastic morning finding out more about the varied pathways in this sector and really benefited from being able to talk to real people working in the sector in small groups where they could ask questions.

‘’Due to the ever-increasing cost of coaches and very large year groups, taking students out to visit employers and workplaces is a real challenge, so by bringing these experiences and staff to our school makes everything logistically a lot easier for us and enables students to have these valuable encounters.’’

Councillor Jonathan Owen, cabinet member for adult social care and health at East Riding of Yorkshire Council. Photo: ERYC.

Councillor Jonathan Owen, cabinet member for adult social care and health at East Riding of Yorkshire Council said: ‘’This initiative is part of a broader plan to enhance education, training, and workforce development across the East Riding, laying the foundation for a more sustainable and resilient health and care system.’’

The Careers on Wheels bus isn’t just for students, it also supports adults across the region, offering resources and guidance to help local residents explore new career opportunities and pathways.

Over the next 18 months, the initiative will continue to visit rural and coastal schools and communities, as part of the council’s ongoing Adult Social Care Workforce and Education Project. The goal being to inspire the next generation of healthcare heroes and strengthen the future of the local care system.

Headlands School. Photo: Echo Media Group.

Coming this autumn, the bus will be visiting Goole Academy, Holderness Academy and will be returning to Driffield Secondary School and Sixth Form.

To learn more about a career in adult social care, please contact: choosecare@eastriding.gov.uk

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