Contractors have commenced work on the new multi-storey car park on Beck Hill in Bridlington.
Several large container units have been lifted into place along Hilderthorpe Road and there are occasional traffic control operations as materials are brought to the site by heavy goods vehicles.
The work is expected to last until next summer.
East Riding of Yorkshire Council is to invest £15.5m in the creation of a new 426-space car park in the heart of the town centre.
A statement from ERYC says: “The high-quality development is set to enhance accessibility, support local businesses, and drive forward the wider regeneration of Bridlington with the aim of generating around £35m for the town’s economy.
“The scheme marks a significant step forward in the council’s commitment to revitalising Bridlington and supporting its future growth.
“The new facility in Beck Hill, between Manor Street and Hilderthorpe Road, will provide modern, secure, and convenient parking for residents, visitors, and businesses, helping to ease congestion, improve the appeal and support the rejuvenation of the town centre.”
“The council has worked closely with local stakeholders, including the Lords Feoffees and businesses groups, to ensure the project meets the needs of the town.
“The building aims to boost the number of parking spaces in Bridlington and enable drivers to park as close as possible to the town centre, increasing the number of visitors and supporting local businesses.
“As well as offering better and more convenient access to the town centre and the harbour, including Bridlington Spa, the site will offer secure night-time parking and attract people to the town centre in the evening, promoting the area’s night-time economy and overnight stays.
“The design consists of a series of vertical twisted fins on its exterior to create the impression of a wave in order to reflect the coastal setting.”
