Residents in Bridlington will benefit from more support during the cost-of-living challenge as Yorkshire Building Society and Citizens Advice extend an award-winning partnership to the area.
The innovative partnership sees Citizens Advice advisers hold free, confidential appointments in selected high street branches of the Society to support people with a range of issues, including financial wellbeing.

The Society’s Bridlington branch on Prospect Street will now host a Citizens Advice adviser one day a week to offer independent advice on a wide range of financial and non-financial issues in private meeting rooms. It’s available to all members of the public, not just the Society’s customers.

Kim Eldridge, branch manager at the Bridlington branch of Yorkshire Building Society, said:
“We recognise that many people in our community need help and advice around financial wellbeing – perhaps now more than ever – so we’re really pleased to be a host branch for Citizens Advice advisers.

“The partnership has been such a success in other parts of the country and I’m sure the accessible service will be a welcome addition in Bridlington too. Hopefully anyone who needs a little extra support or advice will get in touch with the branch and make an appointment with the adviser.”
The partnership with Citizen’s Advice initially started with just six Yorkshire Building Society branches, but due to demand the amount of locations offering the service trebled in the first 18 months. This latest expansion nationally will see 42 branches offer Citizen Advice advisers across Scotland, Yorkshire and the North West, East Anglia and the South West of the country.

Each appointment is up to 60 minutes long and can be booked directly by contacting the Bridlington branch on 01262 333 483. Since the partnership began it is estimated to have delivered £1million of extra income for those it has helped.
Tracy Wharvell, chief officer for Citizens Advice – Hull and East Riding, said: “In the current economic storm it is crucial people get the advice they need to help them stay afloat financially or tackle other issues that may be causing concern. Making this advice available to all in the heart of the high street is so welcome, and the expansion of our partnership with Yorkshire Building Society does just that.”
